In my previous post, ‘Is Facebook the Real Big Brother’, I talked about Facebook and manipulation. Here, now, is a TED talk from 2011 about the ‘personalisation’ of the internet, and how it locks us in rather than freeing us up.
I have to say I was shocked when I watched this TED talk, especially as Eli Pariser foresaw the problems we’re now facing…6 years ago. I was also shocked because I had no idea that even my searches were being ‘tailored’ for me by Google.
“From human gatekeepers to algorithmic ones.”
When I do a search, I want it to be relevant, yes, but I also want to see what’s out there. I want to choose what I see, because if I can’t see the things that I may not like, I may be manipulated into seeing things that are skewed for someone else’s benefit.
Cambridge Analytics already boasts that:
- it knows us better than we know ourselves and
- used that knowledge in both the Trump election and Brexit.
Truth or bullshit?
Given the company’s connection to billionaire software genius Robert Mercer*, and Mercer’s connection to Breitbart and Bannon, I can’t shrug it off as bullshit. But if Trump and Brexit are possible, then Eli Pariser’s filter bubble could turn out to be more like a noose.
My thanks to Honie Briggs for the link to the TED talk.
*The Guardian expose is here and you can Google the details to check their validity: