I’ve just come from Indies Unlimited, one of my favourite websites because of all the free information they provide to Indie authors. The article that prompted this post concerns the new EU regulations and how they relate to newsletters. One of the key facts in the article is that people who use newsletter companies, such as Mailchimp, will have to ask their European subscribers to formally ‘opt in’.
I strongly recommend that everyone who uses a newsletter to communicate with subscribers take a close look at this article:
After reading the article, I was curious to see what Mailchimp had to say about the new EU regulations. What I found was not really a surprise, but it did concern me enough to write the following comment:
Great post, RJ and something all Indies have to look at very seriously, because very few know exactly what the Newsletter companies are doing with their own data and the data of their /subscribers/. This ignorance, and the responsibility that goes with it, will not disappear with a simple opt-in form.
I don’t use a newsletter service but I decided to check out your link to Mailchimp, as it’s a very popular one. The following quotes are taken straight from their various pages:
‘That information may include your IP address….and other information about how you interacted with our Websites or other websites.’
[the important bit is ‘or OTHER websites]
TRACKING DEVICES & PERSONAL INFO
[the important bit is ‘that becomes Personal Information if we combine it with other information’]
‘The third parties that set these third party cookies can /recognise/ your computer both when it visits the website or service in question and also when it visits /certain other websites or services/.’
[the important bit is that Third Parties can include every tech company on the internet including Facebook, Google, Amazon and countless others. Seriously].
We also enable our users [that’s people who use Mailchimp for newsletters] to employ cookies and similar tracking technologies in connection with their use of our Services in order to allow us and our users to track their subscribers.
[the important bit is ‘to track their subscribers’].
“Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Websites do not currently process or respond to “DNT” signals. MailChimp takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.
[the important bit is that Mailchimp IGNORES do not track requests. In other words, until they’re forced to obey, your choices don’t matter doodly squat to them].
Now that the EU is bringing in such strong regulations [and other countries may follow], we all have to make choices about how we treat other people’s privacy and security [because data gathered by ad companies can be hacked and used by anybody with the technical skills].
I don’t use any of the newsletter companies, but I know that in the past I’ve signed up for newsletters from online friends and colleagues. Now I’m quietly seething because I am very concerned about my privacy and online security. That’s why I deleted my Facebook account AND deleted everything to do with Google. To learn that I’ve been spied on like this is…not pleasant.
I know that most of you don’t see the privacy/security issue the same way that I do, but I’m asking you to please consider those who get caught up in it without any idea that it’s happening to them.