I think we all know by now that 2021 is not going to become a good year any time soon. Despite the rollout of vaccines in most countries, it will take a long time before enough people are vaccinated to provide herd immunity* to those who aren’t. For most diseases, that means at least 70% of a population have to be vaccinated before herd immunity can kick in. With Covid-19, no one’s sure how much of the population has to be immune. There’s also a great big question mark around what the current vaccines will actually accomplish. Will they simply stop the disease? Or will they also stop infected people from passing it on?
So…. 2021 is likely to get a lot worse before it gets better. For the Offspring and I, that means we’ll be in self-isolation for a long time yet. Because of that, I thought there was no point setting any goals for the coming year. I was wrong. There are things I can do, both for myself and for others; it just took a while for me to see it.
One thing I’ve always been bad at is marketing, but marketing these days is mostly digital, so I’ve decided that my goal for 2021 is to get one more review for Miira and Vokhtah. Both are sitting on 19 reviews, and I’d love to see that number change to 20. Not a big goal, I know, but it’s an achievable goal if I pull my finger out and actually do some marketing!
“But I hate marketing!”
I’m probably the world’s worst salesperson, but I discovered a long time ago that when I believe in a product, my enthusiasm accomplishes what my lack of skill cannot – I can make others want to see what has me so excited.
“But I hate marketing my own stuff!”
Sadly, women of my vintage were brought up to believe that ‘showing off’ was the worst thing a woman could do short of flashing her boobs in public. I recognize the conditioning. I acknowledge that it’s incredibly unfair – why should men be able to blow their own trumpet while we have to be demure and self-effacing? But this fear of being seen as a show-off is so deeply ingrained that I cannot shift it.
But I can trick it into shutting up. 🙂 And this is where my light bulb moment kicked in. If I give my books away for free, I’ll be getting eyes on my work AND I’ll be providing some escapism for those who are still in limbo. And that is exactly what I plan to do.
The first step of this grand plan is to drop the price of all my books to 0.99 cents. Then, once every two weeks, I’ll put one of the books up for free on Amazon. The book will remain free for 5 consecutive days before returning to the 0.99 cent price point. When the last book has had its turn at free, I’ll put all the books back to their original price points.
This is what my books cost now:
I’m not sure how long it will take for the price change to register on Amazon, but I’ll post an update when the new prices are available.
So that’s my grand plan. If I achieve the two extra reviews I’ll be happy. If I don’t, I can still hope that my stories ease the strain of this weird point in time, at least a little, and…I’ve got a plan for the next twelve weeks.
…*… herd immunity works by surrounding infectious people with people who are already immune. To survive, the bacterium or virus needs new hosts to infect. With no new hosts available, the bacterium or virus runs its course and dies. Eventually, every infected person recovers and bingo, no more virus. To get to that point though, an awful lot of people have to be immunised at the same time, otherwise the virus just keeps ticking along.