Tag Archives: Facebook

Why I just told the PowerPal technician to go away

Trigger warning: rant ahead

PowerPal is a free service offered to Seniors to allow them to monitor their electricity usage. Given that we’re on fixed incomes while electricity [and gas] prices soar, being able to see how much electricity our appliances use is very helpful. Free is good too. But as they used to say, there’s no such thing as a free lunch. 😦

What is the price you have to pay for this free service? Geo location, that’s what.

For anyone under…50? GPS and geo location are so ubiquitous that no one even thinks about the security/privacy aspects. The truth is though, that Google – via Android mobile phones – can learn all sorts of things about us simply from knowing where we live…and where we go. That information is then shared with shadowy companies that aggregate that data to provide profiling data to big advertisers. That’s why advertisers send you all those strangely precise ads.

Those ads rake in big money, and ALL of the tech companies get their snouts in the trough, but Google and Facebook are two of the worst offenders.

I cut Facebook out of my life completely, and I tried to do the same to Google, but it’s simply not possible, not unless I move to a desert island and communicate by carrier pigeon. So I have a Youtube channel [Youtube is now owned by Google], and I have an Android [also owned by Google] mobile phone, but geo location is NOT enabled on that phone.

Mobile phones are the new black…

I was really looking forward to controlling my electricity consumption a bit better, so when I read about PowerPal on the Seniors newsletter, I jumped at the chance. Today was the day the technician came to install the hardware. I watched [fully masked] while he attached the lead from the hardware to my electricity meter. Then he helped me install the software on my phone. And only then was I informed that the app would not work without geo location enabled.

I won’t lie. For one awful moment, I stood there, silently debating whether turning on geo location would really be that bad? After all, everything was set up ready to go. And the technician said that geo location only had to be on when I wanted to check my usage…

And then reality hit home. Was I really going to turn geo location on and off every time? Of course not. I’d probably do it for the first week or so, but after that I’d either forget to turn it off, cave to convenience and keep it on, or simply not use the bloody app because it was too much of a hassle. In the meantime, Google would be able to track every move I made. Nah ah. Not gonna happen.

I know what most of you will be thinking right now – ‘This is paranoia.’ ‘Why would Google care about you?’ etc etc etc. And you’d be right. Google has no reason to care about me. I’m totally unimportant, and my life is completely boring, but that’s not the point. The point is that geo location would be one more piece in the jigsaw puzzle needed by the algorithms used by the ad networks to profile me.

Now let’s take it one step further. I’m completely unimportant, but what about my contacts? Do I know someone hiding from an abusive partner? Could a small, digital connection to me bring that person into danger?

You laugh. Ho ho, fiction writer syndrome.

Don’t be naive. Nasty people are happy to pay for apps that allow them to track their victims. Maybe not in our comfortable, middle class world, but they are out there and so are the algorithms that vacuum up every scrap of personal data we give away because…we have nothing to hide.

I don’t have anything to hide either, but maybe someone I know does. Maybe that someone is only a friend of a friend of a friend, but where’s the guarantee that a bit of throw away information won’t do them harm? Or what of the kids we’re so proud of. Do you really think that only nice people look at the photos of our kids and grandkids?

Of all the bits of information we give away daily, geo location is one of the most critical because it provides our physical location in the real world. That may not worry you; it worries me. So I told the technician to uninstall the hardware and the app.

The poor guy left so fast he must have thought he was dealing with a crazy lady. Then again, he looked to be in his early twenties. A child of the information age. Immortal. Invincible. Totally unconcerned about his privacy or online security because…it can’t happen! Right?

Okay, that’s me done. Thanks for letting me get that off my chest. If anyone knows of a way to monitor energy consumption without selling my soul to Google, or paying an arm and a leg, I’m all ears.

cheers,
Meeks


Update August 30, 2021

I’ve had to re-post the ‘Profiting from Brainiwashing’ article in order to break the link to the original, which I have now deleted. Why? Because a Trump-won-the-election-supporter linked to the post with the following comment:

What the….?

I was so shocked, I commented with this:

I honestly don’t know whether this person somehow interpreted what I wrote as some kind of validation of his/her own worldview, or simply wanted to use my work as a ‘see, this is what the enemy are saying’ kind of thing. But I won’t be used in this way.

Apologies. I’m still in shock. 😦
Meeks

Covid19 may make economies crash and burn, and cause hundreds of thousands to die gasping for air, but Big Tech has never had it so good.

Why?

Because social media is pretty much the only safe way for most of us to stay connected at the moment, certainly in Australia.

But, like all good things, there is a downside to social media, and it’s called profiling. Profiling is where supposedly randomised private data, from a whole lot of different sources, is combined to produce an eerily accurate picture of us.

What data?

  • Where we live and where we go. Thank you, Geo location,
  • Who we see and what we say to those people. You guessed it, all forms of social media because hey, it’s good to share, right?
  • What we buy. Our bank details may be sacrosanct, but our purchase transactions are fair game. Now think about all the things you buy online from milk to sex toys! Should I mention money spent on porn sites? Or on gambling?
  • And of course, what we look like, or what our kids look like, or their friends etc etc. All thanks to those pics we love to share.

Back in the day when humans had to find, record, and search data manually [or with the help of a ‘dumb’ database search engine], collating stuff about specific people from a whole lot of different data locations was about as easy as finding a needle in a haystack.

But that was then. Nowadays, it’s not people who sticky beak on our lives, it’s bits of code performed millions, nay, zillions of times per minute. These algorithms don’t stop for sleep, or food, or coffee breaks… Bye, bye haystack.

But profiling is only one side of the coin. Having collected all of this data about people, what do you do with it?

To find out, Facebook selected 689,003 random users and divided them into two groups. Then:

‘…Facebook elected to show only negative content to the first group for a week while showing only positive content to the second. They monitored each group’s behaviour.’

https://www.michaelwest.com.au/captive-mood-how-big-tech-manipulates-your-emotions-to-serve-advertisers/

What Facebook found was that people in both groups responded to the conditioning by changing their behaviour. What happened? Negative conditioning resulted in people creating more negative posts while positive conditioning saw them creating more positive posts.

Do you know what conditioning is? I’ll give you a hint – it’s sometimes called ‘brain washing’. Facebook brainwashed over 600,000 users without their permission for a week:

‘In other words, our moods and behaviours can be influenced by our online interactions, which can be controlled by whoever runs the algorithms responsible for what newsfeed we read and what ads we see.’

https://www.michaelwest.com.au/captive-mood-how-big-tech-manipulates-your-emotions-to-serve-advertisers/

We all know about the role Cambridge Analytica played in both Brexit and the election that saw Trump gain the Whitehouse. That was brain washing at work, yet millions of people still believe that losing their privacy is no big deal.

Profiling is not about exposing anyone’s nasty little secrets. It’s about turning us all into ‘products’, products that can be manipulated according to the needs of the highest bidder.

‘And it is not just advertisers that want to use our data this way. Employers, health insurance provider, law enforcement agencies, the tax department and pretty much anyone who can pay the price to get access to our profiles, can do so.’

https://www.michaelwest.com.au/captive-mood-how-big-tech-manipulates-your-emotions-to-serve-advertisers/

In case anyone missed the links under each quote, you can read the entire article here: https://www.michaelwest.com.au/captive-mood-how-big-tech-manipulates-your-emotions-to-serve-advertisers/

Apologies for all the angry posts lately. NSW recorded 1,029 new Delta cases yesterday. My state, Victoria, recorded 80 and the trend is up, in part because of people who’ve been brainwashed into believing the pandemic is just a beat up. I’m becoming more glass-half-empty by the day.

Stay well and stay safe,
Meeks


The inevitable decline of Facebook

I came in to take a break from mowing [the grass] and stumbled across a Medium article about why Facebook is dead ‘but doesn’t know it’. As I loathe Facebook with a passion, I was instantly intrigued.

The gist of the article is that generational change is killing Facebook. The youngest users don’t want to share a platform with the older members of their family – ewwww – while the politically inclined will head off to new apps that won’t fact check them, or try to make them feel bad about themselves.

As for the rest of us, we’ll be demanding things from social media that Facebook can’t or won’t offer, such as:

For social media users, expect (or demand) to see the introduction of a User’s Bill of Rights, including beefed-up privacy standards, far-less addictive algorithms, innovative protection from foreign trolling, and perhaps even ad revenue sharing… go Medium! It’s our presence and content creation that gives these platforms all their power and profit, and it’s time they start treating us more like customers and contributors and less like the product being sold.’

https://medium.com/better-marketing/facebook-is-dead-it-just-doesnt-know-it-yet-614e723e9f72

The nett effect of all this change will be that Facebook will become the domain of seniors. And I can’t wait! Having seen the demise of Geo Cities, and then Myspace, I knew the same would happen to Facebook, but I didn’t think it would take so very long, or that the platform would do so much damage along the way.

The one thing that bothers me is that I know something else will come along in time. I can only hope that by then, we will have learned to protect ourselves from the rapacious clutches of developers who see us as ‘the product’.

Facebook is dead, long live Facebook?

Meeks

p.s. you don’t have to sign in to Medium to read the article.


Just a little bit famous :D

I’m kidding. I’m still not famous, dammit, but it was rather nice to have my books feature on the DVLC Facebook page. [DVLC is a community house/learning centre where I’ve volunteered for close to four years].

This is a screenshot of the Facebook article:

The lovely people from the Writers Workshop allowed me to come over and give a talk about publishing today. I was hoping to debunk some of the myths surrounding publishing – both traditional and Indie – but as it turned out, the discussion ranged much further than I expected and the time just flew.

To say I had fun would be an understatement. I’m used to chatting with all of you about writing related issues, but it feels so much more immediate when you can see your audience smiling back at you. Being able to hand my books around for the first time was also an amazing experience. I’m still on a high.

Have a great weekend 🙂

Meeks

 

 

 

 

 


#Facebook selling children’s pain

Just read an article on the Passive Guy about ‘…a leaked confidential document prepared by Facebook that revealed the company had offered advertisers the opportunity to target 6.4 million younger users, some only 14 years old, during moments of psychological vulnerability, such as when they felt “worthless,” “insecure,” “stressed,” “defeated,” “anxious,” and like a “failure.”

I was shocked. I’ve never made any secret of the fact that I don’t like Facebook. I’ve even compared Facebook to Big Brother, but this? This goes beyond anything that I would call ‘normal’ business practices. Is this truly the shape of the new world? Are we truly prepared to accept this behaviour as normal?

But wait, there’s more. One of the comments to the article was this:

‘ If you are that entwined with Facebook then you pretty much deserve what you get.’

Really? I replied with this:

‘I’m Australian and I don’t automatically blame the victim. I loathe Facebook and the more I learn about it the more I hate what it’s doing. If this article is accurate, then it’s Facebook that deserves condemnation, not the young and vulnerable who are only doing what millions? billions? of other vulnerable people are doing worldwide…’

Facebook is a monster that we created because we are the only product that Mark Zuckerberg sells. Think about it.

Meeks


Manipulation of the ‘filter bubble’

In my previous post, ‘Is Facebook the Real Big Brother’, I talked about Facebook and manipulation. Here, now, is a TED talk from 2011 about the ‘personalisation’ of the internet, and how it locks us in rather than freeing us up.

I have to say I was shocked when I watched this TED talk, especially as Eli Pariser foresaw the problems we’re now facing…6 years ago. I was also shocked because I had no idea that even my searches were being ‘tailored’ for me by Google.

“From human gatekeepers to algorithmic ones.”

When I do a search, I want it to be relevant, yes, but I also want to see what’s out there. I want to choose what I see, because if I can’t see the things that I may not like, I may be manipulated into seeing things that are skewed for someone else’s benefit.

Cambridge Analytics already boasts that:

  • it knows us better than we know ourselves and
  • used that knowledge in both the Trump election and Brexit.

Truth or bullshit?

Given the company’s connection to billionaire software genius Robert Mercer*, and Mercer’s connection to Breitbart and Bannon, I can’t shrug it off as bullshit. But if Trump and Brexit are possible, then Eli Pariser’s filter bubble could turn out to be more like a noose.

My thanks to Honie Briggs for the link to the TED talk.

Meeks

*The Guardian expose is here and you can Google the details to check their validity:

https://www.theguardian.com/politics/2017/feb/26/robert-mercer-breitbart-war-on-media-steve-bannon-donald-trump-nigel-farage


Is Facebook the real Big Brother?

 

Image courtesy of orwelltoday.com

Image courtesy of orwelltoday.com

I read George Orwell’s ‘1984’ in the mid-70’s, but even then it was pretty obvious that his prediction of a world ruled by ‘Big Brother’ just wasn’t going to happen.

For starters, the technology simply was not there, and then there was the disconnect with [Western] society itself. Rather than being downtrodden and submissive, individuals in the ’80’s had never had it so good. So I filed 1984 away as another example of science fiction getting it wrong.

Now, let’s jump to 2017 and the article I read in Quartz this morning:

Facebook says it can sway elections after all—for a price

Essentially, the story is that Facebook didn’t sway the 2016 election with ‘fake news’, but in the future, candidates might get themselves elected by buying into a paid campaign:

To the majority of its users, Facebook seems like a passive platform for sharing news and engaging with various communities. But the social network is also a sophisticated multibillion-dollar advertising giant that is, at its heart, in the business of persuasion.

‘Advertising giant’. Wow. Of course…

I’ve never enjoyed spending time on Facebook, so I’ve never really taken the Facebook phenomenon seriously, yet now I feel as if the wool has literally been torn from my eyes. Or perhaps it’s just that so many disparate pieces of information have finally coalesced into a new picture of the world. Think about this:

  • As at February, 2017 there were ‘ 1.86 billion monthly active Facebook users’ [https://zephoria.com/top-15-valuable-facebook-statistics/]
  • Facebook already possesses masses of information from and about its users,
  • This information is provided, free of charge and voluntarily, by the users themselves [every ‘Like’ is data],
  • The users provide this information because at some level they either trust Facebook or enjoy the experience enough to suspend doubt,
  • Facebook makes its revenue from advertisments,
  • Facebook advertisements are tailored to the likes and dislikes of its users,
  • Newspapers are going out of business because their advertising revenue is drying up,
  • News media online are finding it hard to attract subscribers – i.e. people who pay for news – because the internet is awash with the stuff, much of it on Facebook,
  • Every company with a product to sell is scrambling to find a way of attracting customers because the old ways are no longer effective.

So, what do all these ‘bits’ actually mean?

Close your eyes and imagine that Facebook is not a social media platform. Imagine instead that it is the biggest market research company in the world. Now, picture that market research company analysing all the data it receives from users and using the results to offer targeted ‘audiences’ to advertisers. For a price, those advertisers will get to place their advertisements in front of the people most likely to buy their products – the perfect, closed loop sales environment.

“So what’s wrong with that?” you say. “Facebook is merely doing what commercial TV has always done, just better, and it’s still the quality of the advertisment that ultimately sells the product. In that sense, it doesn’t matter whether the product is a brand of toothpaste or a politician up for election; boring adverts get tuned out.”

There is an element of truth in that objection, and if that were all that Facebook does, I’d simply shake my head and say ‘buyer beware’.

But Facebook doesn’t just use data to push advertising to users. Facebook also hides information from users.

The official story is that the Facebook algorithms ensure your timeline displays only the information you actually want to see. In truth, much of the information hidden from users is advertising ‘spam’ of the “Please buy my XXX” kind. Given how boring such spam is, most users see Facebook’s actions as no different to the spam filter of their email.

The trouble with this view of Facebook is that email spam filters do not make money by selling a different kind of spam back to the user. Another difference is that real spam filters require the user to tell them what’s junk and what’s not, and even then, they often get it wrong. I know mine does. So how can we be sure that Facebook’s algorithms are any better? The simple answer is that we can’t, because we never get to see the ‘spam’. Facebook’s algorithms could be wildly wrong, but because we are never given a choice, we never get to find out.

I’m sure that the bulk of Facebook users will see this as pure convenience, but I see it as manipulation. And as far as I’m concerned, when manipulation is teamed with propaganda [selling advertising campaigns to politicians], I see the potential for a very dangerous situation.

While Facebook remains unchallenged in its ability to provide targeted advertising, its ability to manipulate users will probably remain merely a potential danger. But what happens when/if some other social media platform comes along to challenge Facebook? What if revenues begin to fall. Will Facebook continue to do the ‘right’ thing and distinguish between paid advertising and ‘content’? Or will it try to cheat the system the way German car maker Volkswagen did?

For those who don’t follow the news, Volkswagen created software for some of their cars that would make it appear that the car was EPA compliant when it was not. Why? Because it was cheaper to create the software than to make the cars truly compliant. Read money and shareholders’ profits.

The problem with Facebook is that it has the capacity to do more than just cheat the system. It has the capacity to completely subvert the system, effectively selling votes by manipulating what users do and do not see. It’s not such a big step to go from not seeing spam to not seeing ANY information that competes with the world view of the politician with the deepest pockets.

That’s why I see Facebook as having the potential to become the Big Brother of our nightmares. And if the unthinkable does happen, it will have done so with our free and willing consent.

 

Meeks


#WordPress vs #Facebook?

I spent five minutes on Facebook this morning, and I couldn’t wait to leave.

I commented on a couple of family posts and liked a couple of Hugh Howey’s posts, but I still couldn’t wait to get out of there.

I also liked posts by some of my friends, most of whom are on Facebook, yet it didn’t feel like a genuine interaction. That only seems to happen on our respective websites and blogs.

I know there are special interest groups on Facebook – like Indies Unlimited – that should be of interest to me, but I am so uncomfortable on Facebook that I’m never there long enough to interact with them.

I don’t know why I am so viscerally ill at ease on Facebook, but I would like to find out, so forgive me if this post turns into a form of digital navel gazing.

Okay, starting with the factual, the following graphic is a side-by-side view of my WordPress and Facebook pages. WordPress is on the left, Facebook is on the right:

wp-vs-fb-screenshot

What strikes you first when you compare these two pages?

If you’re anything like me, your first impression of WordPress will be that it’s visually restful. Your eye is drawn to centre stage for the main event while the ancillary functions stay modestly in the wings.

I’m no graphic designer but I have worked with images most of my life, and to me, the WordPress layout design is:

  • easy to read
  • easy to navigate
  • and uncluttered

By contrast, as soon as I glance across at the Facebook page, my eyes start to spin. Everywhere I look, the realestate of the page is packed with information, all of it trying to get my attention in some way. I can actually feel my body tense up as my brain tries to sort the clutter into something I can work with.

And before you think I’m a neat freak…I’m not. I love the elegant minimalism of traditional Japanese interior design, but I loath the sterile feel of contemporary interior design.

My idea of warm and cosy is this:

acf-homepage-mockup

In case you’re wondering, this is a mockup of the website I was thinking of creating about two years ago. I gave up on the idea for a number of reasons, the main one being that moving ‘house’ would have meant losing most of the visibility I had gained on WordPress.com. I’d rather have a simple blog that everyone can find than a snazzy website that people would have to find all over again.

Anyway…the background photo is of my actual loungeroom and illustrates the kind of clutter I love – warm, cosy, intimate.

[Slight graphic correction: the walls are not dark brown as shown in the photo; they are actually a warm, olive green]

To me, Facebook is not intimate at all. It’s like walking into a barn filled with strangers having a party. There’s no room to dance or do things so everyone stands around, drinks in hand, shouting to be heard over the high decibel background noise. And even when I find a group of people I actually know, I don’t feel as if we can have a deep and meaningful conversation because you can’t do deep and meaningful while shouting at the top of your lungs.

By contrast, all of my interactions on WordPress feel like an intimate dinner party, regardless of who’s hosting the meal.

And right there, I think I have my answer. I am who I am, and I take myself wherever I go, even online.

I’m not a typical introvert though. I’m not shy. I can stand up in front of a class and give a lecture without the slightest twinge of discomfort, but I simply can’t do big, loud parties. Never have, never will. I don’t even understand why other people enjoy them so much. It’s as if I’m missing the big party gene, and when I am forced to attend one, you will generally find me in the kitchen – if there is one – or standing in a corner somewhere, bored out of my brain.

In the real world, my preferred form of social interaction is dinner with close friends. While we eat, we do catch up on the minutiae of life, but once coffee and dessert arrive, the conversation inevitably turns to issues – political, ethical, philosophical, universal – and I’m like a pig in the proverbial. My brain is on fire, and I am totally in the moment. I could stay up all night because we’re all firing off each other. It’s wonderful.

In the digital world, I frequently have dinner at Pinky’s house. Pinky runs a salon where debate is the dessert served up with coffee. Or I might pop in to the Passive Guy to catch up with the latest issues in publishing. And then there’s dancing and trips to the Museum of Modern Art with Candy, or afternoon tea with EllaDee. Anne invites me in for an afternoon of botanical drawing, while David Prosser has me in stitches with his sly-yet-gentle humour.

Take a look at the people in the sidebar of this post. They are all my friends, not because we’ve friended each other, but because we’ve shared moments of mutual understanding. They are all kindred spirits in one way or another, and WordPress [for all its faults] makes our intimate communities possible.

Thanks WordPress, and sorry Facebook but this square peg will never find a home on your pages.

-hugs-

Meeks


It took a prime minister to get Facebook to see the difference between child pornography and history — Quartz

Facebook just can’t seem to engineer news. Two weeks ago the best-selling Norwegian author Tom Egeland wrote a Facebook post about the “photographs that changed the history of warfare,” according to The Guardian. One of the photos Egeland included in his piece was “The Terror of War,” a Pulitzer Prize-winning photo showing a naked 9-year-old…

via It took a prime minister to get Facebook to see the difference between child pornography and history — Quartz

I dislike Facebook, always have, but until fairly recently that was simply a personal position – similar to not liking the colour pink. Now, though, I worry about its amoeba-like spread into all aspects of internet life.

It’s as if Facebook wants to become the ‘internet of media’, the one-stop-shop for all its users needs. But the glory and the power of the internet era is its diversity, and the ability for all voices to be heard. Concentrating all that power in one place means that news, and be extension, history will once again be capable of being vetted.

This incident was almost too ridiculous to worry about, but in the future, I expect Facebook to become a lot better at being Big Brother. And that worries me.

Meeks


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