Tag Archives: communication

Blog vs newsletter

One of the Ten Commandments of marketing is ‘thou shalt have a newsletter’.

The idea behind it is that people who subscribe to a newsletter automatically care about you, your product or the service you provide, so the newsletter helps you communicate with these dedicated people.

But I’ve always wondered why you would bother if you already had a blog?

The people who come to my blog do so of their own free will, and there is no obligation on their part to Like, Comment or Follow. Yet many of them do, so I’m already communicating with them. How is this any different to a newsletter?

In the interests of fair play, I have to admit that:

  1. I rarely read the newsletters to which I am subscribed [but I do visit blogs that I follow].
  2. I abhor the lack of privacy and the assumption of entitlement to data that is practised by the companies that provide free newsletter functionality [the owner of the newsletter may not abuse subscriber data but the companies do].
  3. And I’m lazy, meaning that I can’t imagine where I’d get the time and energy to create yet more worthwhile content for a newsletter.

For all of those reasons, I don’t have a newsletter, but I do still feel guilty about not having one, especially when I read articles by successful writers who swear by them… 😦 Then again, those same successful writers also have the money to spend on advertising of one sort or another, so I’m not sure the efficacy of newsletters is that black and white.

Anyway, my questions to you are:

Do you have a blog alone, and is it a successful form of marketing for you?

Do you have a newsletter alone, and is it a successful form of marketing for you?

Do you have both a blog and a newsletter, and have they been more successful together than either one alone?

I won’t ask about advertising because I don’t want to sound as if I’m asking people how much money they have to spend. I’m old fashioned like that. But if you have any other insights, on anything at all, I’d love for you to share.

cheers

Meeks

 

 

 


DNA snippets for virus communications

Some of the greatest scientific discoveries have been accidental. To that list, Israeli scientists have added one more. They’ve discovered for the first time an instance of viruses leaving messages for other viruses. What makes the discovery remarkable is that scientists expect such communication systems to exist among other kinds of viruses. If true, we’ll…

via Scientists have caught viruses talking to each other—and that could be the key to a new age of anti-viral drugs — Quartz

This is quite astounding. Not quite the equivalent of dogs leaving scent markers so other dogs will know they’ve been there, but a form of communication nonetheless. From a virus. And there’s a good chance other viruses use a similar method to communicate as well. More amazing ‘accidents’. 😀


Whales and dolphins playing together

I started the morning with a very cute cat video here, and went on to watch the following extraordinary video clip :

It’s very short, but raises all sorts of questions, such as, if the two biggest water based mammals can play with each other then what sort of communication must take place to allow that to happen?

Dolphin: Hi whale, can I use your nose as a slippery slide?

Whale: Sure little guy, go ahead. I’ll be gentle.

Dolphin: Wheeeeeeee!

And that leads to the question – if all this is happening out in the wild, how much more have we missed? And how much more do we need to learn about our neighbours on this lovely planet?

Good morning,

Meeks


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