Unless you’re a golfer, you probably don’t think about golf balls. But a new US lawsuit about these little dimpled spheres has an economics lesson for all shoppers, showing why consumers have cause for concern when companies use court for sport. Costco, the wholesale membership club, rocked the golf world in 2016 when it started…
The practice of Capitalism is more people-friendly than say, Totalitarianism, because it requires people to be consumers, and that is something people are happy to be. But to work properly, Capitalism requires the checks and balances of a healthy, competitive marketplace.
Using the law as a way to get rid of the competition may be ‘legal’ and ‘clever’, but it’s also a bully’s scam. The law is meant to be an equalizer, not a weapon. Frivolous legal action should have punitive consequences. While it does not, the law becomes complicit in the scam.
Perhaps I’m naive. Okay, I know I’m naive, but I did not expect the companies being bullied to accepted the inequity of their situation without protest. Excuse me? You’ve just lost your company for no good reason, and you grudgingly admire the tactic that made you lose?
Is this really the way we want our world to run?
In Australia, we have something called the ‘pub test’. If the common man in the pub thinks something stinks, then the authorities need to take action, even if it isn’t strictly illegal, because there’s the letter of the law, and then there’s the spirit of the law, and we all know the difference.