The name on the pack says ‘Arnotts’, but that venerable Australian biscuit maker was bought out by Campbells some years ago. At first, nothing seemed to change, and flavours such as BBQ Shapes remained a family favourite, at least in this family. Then the little flavour sprinkles on the shapes became thinner on the biscuit, making each Shape taste blander.
XX number of flavour sprinkles less per biscuit probably did add up to a dollar saving over squillions of biscuits…
-sigh- We grumbled a little but continued to buy BBQ Shapes because less of a much loved flavour was still better than no flavour at all.
And now this…
In the interests of my own breakfast, I took a screenshot of this VINE instead of displaying the original* [he really does throw up, not pretty]. Sadly, the point he makes is all too true – the new, improved BBQ Shapes are revolting. I know because I bought and tried them yesterday.
So what’s so very wrong with them? Two things:
- savoury biscuits should not taste sweet – the new BBQ Shapes do. I know Americans are used to having everything much sweeter than we do here in Australia – I remember being shocked at the sweet aftertaste of scrambled eggs during a visit many years ago – but why would Campbells buy out a highly successful Australian company only to homogenize the product to something the original customers will hate?
- the new flavour plastered over the back and front of the biscuit is like…I don’t know, those horrible Maggi instant noodles? I can’t quite put my finger on the flavour but it overpowers the ‘proper’ flavour with a really unpleasant aftertaste. To me, the flavour tastes like something concocted in a test tube – chemical and…horrible.
And the biscuits now look disgusting too. Okay, I know that makes three things not two, but who’s counting? The new, improved Shapes look as if they’ve been sprinkled with kacky brown ‘dirt’.
I was going to show a before and after shot of the BBQ Shapes, but in searching online for a ‘before’ pic, I discovered that THEY have brought back the original flavour – obviously in response to public outrage. Unfortunately, I don’t know where the new stocks have gone because at the moment, my local Coles only stocks this disgusting rubbish.
Anyway, whilst it’s nice to know that Campbells has bowed to public demand, I’m still outraged at having to go through all this in the first place. One box of Shapes may not cost much, but I buy very little processed food so I may never buy another box – even if the ‘original’ does come back.
*If anyone is desperate to see the entire thing, Google ‘Christian Hull’ or ‘#bbqshapes VINE’.