This is what I’m writing to at the moment:
Evolicity comes from an album called ‘XII’ by Roger Subirana, a brilliant, self-taught Spanish composer.
I stumbled onto Subirana’s music via Jo Blankenburg via Thomas Bergersen [from Two Steps From Hell] via Soundcloud.
Just as an aside, I’ve discovered more music via Soundcloud in the last few months than I did in all the time I used to spend on Youtube. That said, I still go to Youtube to find most of the trailers and video clips I post here. -shrug-
Getting back to composers, Subirana is the latest in a growing line of composers who have played a vital part in the making of Innerscape. I know I’ve been writing about Miira for a very long time, but still, look at the list of composers I’ve listened to since November, 2012:
- Jo Blankenburg [4 albums and some unpublished songs]
- Thomas Bergersen [1 album, Two Steps From Hell]
- Danail Getz [1 album, Audiomachine]
- Roger Subirana [1 album]
Seven albums plus, and all by composers who are relatively unknown to the general public. I don’t know if all of those composers are Indies, or started out as Indies, but I suspect that many did, and that got me thinking about the type of marketing open to Indies in general and me in particular. Should I pay some huge corporation more money than I can afford, for advertising that probably won’t do much for the visibility of Innerscape anyway? Or could I do something a little different and use Innerscape to promote the music I love?
Honestly, that decision was a no-brainer. When Innerscape is ready to go, I will be giving away some of the music that gives the story soul. How I do that, however, still has me scratching my head as I want it to be fun as well as effective.
If you like any of the writing music I’ve posted on this blog, would you:
- like to receive it as part of some kind of promotion?
- would you prefer a promotion that used a random names-in-hat type approach?
- or would you prefer some kind of competition with 1st, 2nd and 3rd prize giveaways?
- assuming you ‘won’, would you be happy with me selecting the music on the basis of its relevance to Innerscape? That is, more of Jo Blankenburg and less of everyone else?
- Or would you prefer to be given a choice as to which composer/music you receive?
- As I would have to gift you the music via email, would you mind having your email address added to my [non-existent] newsletter?
Of all the questions, I found #6 to be the most vexatious. At a rational level, I understand the value of having a ‘captive audience’ of subscribers to send advertising material to, but at a gut level I also know that newsletters often induce anger rather than interest. And I really, really don’t want to do that to anyone who reads my stories. 😦
One alternative that does tempt me is to ask people to ‘Follow’ me on Amazon instead of signing up for a newsletter. The ‘Follow’ feature is something I use myself, and so far at least, I haven’t found it to be intrusive or annoying. Plus another benefit of using Amazon instead of a newsletter is that I wouldn’t have to worry about what to write in a newsletter – all the interesting stuff in my life already ends up on my blog.
So what do you think? Am I on the right track or way off base? Given how little real experience I have of marketing, any thoughts really would be appreciated.