I think the message of this French advertisement comes through loud and clear – like a mime – but just in case it doesn’t, the kids are talking about the kinds of toys they like or feel they /should/ like. Then they’re allowed loose in a room stuffed with toys and told to play with whatever they feel like playing with.
The result is that girls play with ‘machinery’ type toys and boys play with stereotypically girls toys. And the advert says that Shop U has created a catalogue without bias to make the world a better place.
I don’t know how much of this is manipulated for the cameras, but I love the idea behind it anyway. Enjoy. 😀
December 23, 2015