I’ve posted about Wildstar before, but this latest video clip was so good, and so fiendishly clever, I couldn’t resist sharing it with you. Even non-gamers should appreciate the artistry, and Indie authors might learn something about marketing.
Okay, so admit it, that brought a smile to your face didn’t it? The animation was very good, the storyline was clever, and the whole thing made you want to see what those critters were really like, didn’t it?
Well, the Wildstar video clip certainly had that effect on me, so much so that… I’m doing their marketing for them!
This is how buzz happens. You give people something clever and fun – for free – and hope they like it enough to tell their friends about it. Each such teaser builds momentum, sometimes for years. Then, by the time the game/book/movie is ready to launch, you have a ready made audience drooling to buy it.
Given how much money game developers have to spend creating their product, the money they spend on this kind of promotion is money well spent, imho [in-my-humble-opinion].
Do you have any favourite examples of clever marketing? Something that sticks in your memory, and makes you want to talk about it?
The marketing doesn’t have to be about games. It can be about toothpaste, or a movie, or anything that grabs your interest, and makes you want ‘more’. Please share in comments!