You know how sometimes your left hand doesn’t seem to know what your right hand is doing? And then something happens, and you go ‘Duh, I have two hands, why don’t I use them?’
Well, I’ve just had one of those moment, and it has to do with marketing.
I discovered I had two hands when I read this post by Catherine Caffeinated, and realised that social media is just word of mouth on a grand scale.
Now that simple concept may be obvious to you, but I it wasn’t obvious to me. I saw word of mouth as the only real way of achieving success, yes, but I dismissed social media as nothing but advertising.
Not all social media, of course. I love my blog, so it doesn’t count as advertising, but Twitter? Facebook? Goodreads? The truth is I don’t love those media. Why should I waste valuable writing time on something that is just <<cue evil music>> advertising? Especially when it doesn’t seem to work anyway…
I doubt my ‘duh’ moment will increase my presence on either Twitter or Facebook, however it will increase the time I spend on Goodreads. Why? Because I love talking about books with people who share my passions. The only thing that has kept me away from Goodreads in the past has been my dislike of the user interface. It really is horribly clunky.
So there you have it – my personal moment of revelation. If you’ve been like me, and avoiding social media like an STD, please read this eye-opening article.