Marketing sucks

I’m a woman under the whip! Candy Korman is my mentor on this marketing learning curve, and she is [very kindly] keeping my nose to the grindstone. I’d be lost, not to mention a lot lazier, without Candy’s help but… honestly? Marketing is not fun.

Now, before I get too negative I have to say that setting up all these Author pages is a one-off task, so once it’s done it should be done forever [more or less]. Tweeting however, is an ongoing form of torture, especially when it’s hot and your brain feels like oatmeal porridge.

I’m trying to make tweeting about Vokhtah more interesting for myself, and readers, of course, by doing little Q&A’s about weird Vokhtan facts, but I have no idea whether they are intriguing… or just plain annoying. If any of you stumble across my tweets could you please let me know if I should continue or try something more conventional?

The dog is on her back, fast asleep and I feel like joining her so I’ll keep this short. πŸ™‚ Enjoy your day/night depending on timezones.

cheers

Meeks

 

Advertisements

About acflory

I am the kind of person who always has to know why things are the way they are so my interests range from genetics and biology to politics and what makes people tick. For fun I play online mmorpgs, read, listen to a music, dance when I get the chance and landscape my rather large block. Work is writing. When a story I am working on is going well I'm on cloud nine. On bad days I go out and dig big holes... View all posts by acflory

42 responses to “Marketing sucks

  • candy korman

    A number of years ago, when I had ZERO online presence, I entered a contest. Writers posted first one chapter, then the next & next… and site visitors voted on their favorites.

    I knew my chances were slim. But, there was also a committee of editors from publishing houses (this was pre-ebook revolution) also voting for semi-finalists, etc. I made it through the first few cuts with the “professionals” but not the popular vote.

    I didn’t know how to MARKET myself in this context, so I simply asked my friends to ask their friends to go to the site, sign up and vote. It was tough and humiliating, But I did what I could.

    The higher I got in the ratings (due to the committee’s support) the more I became vulnerable to what the semi-finalists began to call “drive by shootings.” Around midnight EST before the day’s calculations were done, groups would swarm in and cast negative votes with low points for me and other targeted members of the remaining authors. It was scary. I’d drop in the ratings right before it counted and I felt helpless.

    I was reminded of that experience when I read this article in today’s New York Times:

    http://www.nytimes.com/2013/01/21/business/a-casualty-on-the-battlefield-of-amazons-partisan-book-reviews.html?ref=business&_r=0

    Amazon reviews are the wild, wild west again…

    Like

    • acflory

      Ouch and ouch. 😦 In reverse order, the pillorying of the Michael Jackson biography is troubling because it highlights the new power of social media. Did all those so-called fans even read the book? I rather doubt it, given the speed with which the campaign was mobilized. And that leads me to think that the individuals taking part in the campaign were doing so for the rush of power it gave them, rather than through any strong belief or motivation.

      Neither Amazon nor any other retailer can curb the power of social media directly, however there are things they /could/ do.

      First, would be to insist that only those who have bought a book on Amazon have the right to review it [on Amazon]. At the moment, that is optional.

      The second thing is to insist that all reviews feature the actual name of the reviewer. I’m quoting this from the article :
      “Within two weeks, the book had nearly 100 anonymous one-star reviews…”

      Being able to maintain an anonymous presence online is a ‘sacred’ tradition. Unfortunately, it allows people to indulge in the kind of behaviour they would never even contemplate in ‘real life’ where they are known and actions have consequences.

      I had no idea that any of this was happening because I live in a warm, safe bubble with people I count as friends. But that may change now that I’m published. I truly hope all official sites reform their guidelines on anonymity. The wild, wild west may appear romantic now but back then it was a deadly time to be alive. 😦

      Like

  • Ilil Arbel

    What is your tweeter name? I’ll follow and retweet.

    Like

  • Honie Briggs

    I feel your pain. Marketing does suck. You’re right though, once you have static author pages set up they’re done. I don’t tweet, can’t even imagine what I could say in 140 characters that would get anyone to check out my book. GAAAHHH! Where can I get one of those cattle prodding fairy godmothers?

    Like

  • geooorge

    Truth is, our attention span as consumers is so limited, that it is better to keep reminding someone about what you do.

    Like

  • metan

    Good luck with the annoying side of having finally sent the Book out into the world. At least you have Candy to keep prodding you πŸ™‚

    Like

  • lorddavidprosser


    Also on a couple of book boards.
    xxxx

    Like

  • lorddavidprosser

    Though Pinterest is currently big ( and yes, I will get Vokhtah on there) I’m reading that Goodreads is where all authors have to be since many readers go there to find their next book nowadays. It’s a case of making sure your book is on the appropriate lists and getting votes to bring you up the lists to prominence. It’s all a game of luck. xx

    Like

  • kmtreat

    That is going to be my next step as soon as I get this darn cover finished. I am frightened and nervous about the whole marketing aspect. Hopefully you both will have some advice when I am ready.

    Like

    • acflory

      I’m still a newbie but I’ll pass on whatever I learn and I’m sure Candy will help too. Chin up!

      Like

      • kmtreat

        Thank you. I am trying to set a goal for myself to get the cover done within the next two – three months. Waiting to see if a photographers a friend recommends is going to do the photos. If all goes well, I could have my book ready by this summer.

        Like

        • acflory

          I hope so! It’s a great feeling. πŸ™‚ What’s the book about?

          Like

          • Kathryn Chastain Treat

            Imagine that the very food you eat and the beautiful carpet on your floors start to make you feel violently ill. Your contact lenses cause your eyes to burn and water uncontrollably. Trace amounts of mold on other people’s clothing cause you to become unable to hold a thought or get it from your brain to your mouth during an everyday conversation.

            The life you once knew is gone and you have become a
            prisoner of unexplainable and severe allergies and sensitivities. In this new life you can no longer shop or visit friends in their homes because there are too many chemicals and fragrances there. You become plagued by one mystery infection after another and no doctor or specialist seems to be able to give you any explanation of what’s causing your terrifying symptoms. Depression sets in and becomes your constant companion as you try to cope with the stress of being sick and of struggling to live within your newfound limitations.

            “Allergic to Life: My Battle for Survival, Courage and Hope” is the story of one woman’s journey through a battle to reclaim her life and overcome depression caused by an exposure to toxic mold in her workplace.

            Like

          • acflory

            Oh good for you Kathryn! Your blog does a great job of disseminating information but the book will have a far greater reach. Go girl!

            Like

          • Kathryn Chastain Treat

            Thank you. Your words are giving me the encouragement I need to push forward with my cover and with the marketing and promotion process.

            Like

          • acflory

            It’s not an easy path but it’s worth making the effort.

            Like

  • candy korman

    In the land of the blind the one-eyed man is king β€” or in this case, the teacher is one chapter ahead of her students (just barely).

    I know quite a bit about marketing in general and a few things about selling with social media, but until I make a real breakthrough, let’s just say we’re all rowing in the same direction and we’ll ease the way for each other.

    Twitter is a game of numbers. When the people who follow you are also following 500, 600, 1000, 2000 other people, you have to tweet often enough to get noticed at all. Of course this can annoy followers with modest numbers. The same goes for Facebook β€” another potentially useful social media platform. Who knows what will pop next? Pinterest? Yes, I’m on it. Can’t figure out why but…

    I’d rather be writing!

    Like

    • acflory

      lmao – Yes ,yes and no, not on Pinterest. πŸ˜‰ I was just thinking today that I’m really itching to get into book 2, but whether that’s because I’m feeling creative or because it would be an excuse to stop marketing, I don’t know. But yes, writing is beckoning so sweetly!

      Like

  • alexlaybourne

    I have no marketing plan currently, and I don’t believe Twitter sells books. It is a constant stream of ads and links. Anything more than 5 times a day is too much.

    I am concentrating on getting other stuff written and published. More available titles is more exposure πŸ™‚

    Like

  • laurieboris

    Yay, fun! Listen to Candy…she knows…

    Like

  • Carrie Rubin

    Ah, yes, marketing. So, so fun. Sigh…

    Like

Don't be shy!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: