Bublish.com – and no, that was not a typo!

I really love Indies Unlimited! The team at IU are always coming up with new information or new angles to make a writer’s life easier and better. Today’s tutorial, by Yvonne Hertzberger, on how to use Bublish, is a great example of how the IU staff help all writers market their books, no matter how they are published.

The concept behind ‘Bublish‘ is simple : instead of spamming the same, tired ‘My book is awesome so buy it’ type nonsense, give readers a short excerpt and an insight into that excerpt.  These titbits of interesting information are called ‘bubbles’ and bubbles are then tweeted by the Bublish team [I think I have that right?]. Bubbles also contain links to where you can buy the book.

As a reader, I prefer to make up my own mind whether a book is  ‘awesome’ or not, so the spam not only misses its mark, it tends to annoy the hell out of me. And when I’m annoyed with an author I don’t feel like giving them any of my cash. I suspect I’m not alone in this. Nonetheless, I can understand that authors have to market their books. The question is how do they let me know their book exists without ticking me off in the process?

Bublish may have solved this problem, for both authors and readers, by helping authors give potential readers a  ‘sample’ that has value.

In the real world, free samples tend to ‘stick’ in a way that straight advertising does not. I have received samples of tea from Twinings, samples of porridge from Be Natural, fridge magnets and even free movie passes [from a plumber of all things]. I can’t pretend that I’ve gone out and bought all the products I’ve sampled, but I’ve had that plumber out to my house twice now so he has recouped the cost of his ‘sample’ many times over.

In a sense, interviews and reviews serve the same function as samples for authors. Both allow authors to talk about themselves, their books and the processes they go through to create those books. They advertise in the old fashioned meaning of the word, but they do so by giving something away for free, something real, if intangible. Now we can add a third option to these ‘freebies’ – Bublish ‘bubbles’.

Only time will tell whether the concept of  bubbles takes off, but I hope it does because I’m always on the prowl for new, interesting, well-written books to read, but I hate spam. Coincidentally, if the concept does take off, then perhaps Twitter will become a bit less boring than it is now.

cheers

Meeks

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About acflory

I am the kind of person who always has to know why things are the way they are so my interests range from genetics and biology to politics and what makes people tick. For fun I play online mmorpgs, read, listen to a music, dance when I get the chance and landscape my rather large block. Work is writing. When a story I am working on is going well I'm on cloud nine. On bad days I go out and dig big holes... View all posts by acflory

49 responses to “Bublish.com – and no, that was not a typo!

  • Bublish, Authorgraph, Pingbacks, Cool Stuff…And Goodbye « The Write Transition

    […] with the Bublish team and their quick responses to my questions. I first heard about this site from Meeka’s Mind. Thanks, […]

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  • kmtreat

    I have been trying to periodically put excerpts in my blog from my book and then explain a little about the excerpt. So it has a name. Bublish

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  • Candy Korman

    You’re going to have to teach me how to use it. I signed up a while ago an dropped it because I simply got confused.

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  • quirkybooks

    I have shared this on my writing FB page http://www.facebook.com/quirkybooksnet and posted it to my Twitter followers.

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  • quirkybooks

    I think that sounds like a great idea. Do you know how long the excepts are? And could you give an example of the insight I could expect to see. On another note, I love Twitter and have not found it to be boring. I engage in conversation with a lot of people on there and at the moment I have never sent a single automated tweet.

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    • acflory

      lol – I should have said ‘present company excluded’! I’ve seen very few of my blogging friends on Twitter and I’m still so new to the whole thing I don’t even know how to find their tweets so… I only tend to see those spamming tweets and they are boring. I know I should learn to use Twitter properly but when I try and google some function I don’t understand, the stuff I find already assumes a level of knowledge I don’t have. Hence some of my frustration. And the ‘I don’t get it’ feeling. 😦

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      • quirkybooks

        To help you- A brief overview of Twitter. You create an account, that you have probably already done. Your twitter address with be http://twitter.com/ ——– After the slash, where the dotted line is will be the account name you have created. Mine is quirkybooksnet. When you talk to people via a tweet you have composed in Twitter it will show your account name pre-ceeded by the @ sign. So mine is @quirkybooksnet.

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      • quirkybooks

        Cont: – When you click on Home on the top left of your Twitter account page, under the thumbnail picture of your profile, it will say how many Tweets you have posted, how many people you are following and how many people are “followers” of you. It also has a box saying compose new tweet and this is where you write anything you are happy for anyone to see, including your followers. Underneath that there is recommendations of who you may want to follow, based on your interests/other people you have followed and underneath that it shows trends of what everyone is talking about.

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      • quirkybooks

        Cont: The middle section of your home page is usually the Tweets from people you are following. You can de-select following them any time by clicking on the “following” tab in the top left under your profile pic (called a thumbnail pic because of the size). Just as anyone who are “followers” of you, can do the same.

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      • quirkybooks

        On your home page – Top left “Home”, you can see your previous Tweets by clicking the “Tweets” tab under your profile pic in the top left and you can also see the people you are following in the “Following” tab next to the Tweets tab in the top left and the third Tab, “Followers” lists everyone that you follow.

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      • quirkybooks

        The @Connect button, top left second tab at the top of the page, next to the home button, will show you the people who have mentioned you, replied to you, talked to you via Tweets that everyone can see. If they RT – (In other words repeat your Tweet) it is polite to say thank you to them. Also if they ask you a question/engage in conversation, then you should reply by clicking on their Tweet/RT and notice at the very bottom of their tweet it will say, Expand, Reply, Retweet or favourite. So click reply and you should see their Twitter address @ — come up and then type your reply, in no more than 140 characters and click on the “post” button.

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      • quirkybooks

        I think that is enough Twitter lessons for tonight, I hope that helps? Let me know how you get on?

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        • acflory

          Wow! I’m gobsmacked. Thank you 🙂 Um… I don’t suppose you’d consider explaining the # tag – as in how to use it properly?

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          • quirkybooks

            You are very welcome. To be honest I know the # is a popular thing to use but I haven’t used it that much as of yet so I don’t know everything about it. I know that you put a # in front of a category/thing/program etc and that when you put the # in front of a word, then all the hash-tags for that word get grouped together in a stream under the discover # tab. So for example, if I click on the # tab that is next to the @connect tab in the top left, then type in the search area #Redundancy – You will notice that all the tweets with that # will appear. This is great for finding like minded individuals, who are interested in the same topics as you. (Perhaps I should write an e-Book and put all this in it?) I hope that helps some more?

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          • acflory

            Ok! Now it all makes more sense. So the # tag is a way of categorizing things and searching for those categories! I’m going to give this a try and maybe I’ll be able to discover the good things about Twitter! Thank you so much. And yes, a beginner’s guide to Twitter would be a great idea!

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          • quirkybooks

            You got it. I am glad I can be of help to you. Let me know how you get on. If I was to write an e-Book for a beginner’s guide to Twitter and sell it, how much do you think would be a reasonable price?

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          • acflory

            If you make if super simple and super step-by-step I don’t see why you could sell it for the normal 2.99. Maybe include the kinds of things you can do /with/ Twitter as well.

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          • quirkybooks

            Thanks for your feedback. When you say the kinds of things you can do/with Twitter – Is there anything in particular you had in mind?

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          • acflory

            Hmmm… that’s a hard question. You see I only know that Twitter is meant to be good for marketing but I know the millions of other users must be doing something else. I just don’t know what exactly.

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          • quirkybooks

            Mostly it is used for marketing both professionally or personally. For example, if you know a lot about a certain topic that interests you, you can put that in your profile and regularly tweet about it, with the intention or making like-minded friends and connections.

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          • acflory

            Ungh… I’m no expert on anything but I guess there are things I can share. Food for thought here. 🙂

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          • quirkybooks

            You really don’t need to be an expert on anything you could just talk about things that interest you and you may find others want to talk to you. For example, favourite hobby, reading, writing, jokes, music, films – You can talk about what you like so long as you are happy to share it.

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          • acflory

            That’s pretty much what I’m trying to do but my interests are a bit all over the place! Then again, so am I so I guess people just have to take me as they find me. lol

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          • quirkybooks

            There you go – You can call yourself the sporadic expert or sporadic guru. Job done. Specialising in all things sporadic, hits and tips on being sporadic – You get my drift?

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          • acflory

            lmao! Oh I do like that! If it’s ok I’m going to incorporate that phrase into my blogs somehow!.

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          • quirkybooks

            That’s wonderful. So glad I can help.

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          • acflory

            Have a look at my new tagline. 😉 [To the right of Meeka’s Mind in the header].

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          • quirkybooks

            It’s looking good. Great branding – Now you can be as sporadic as you like and help others in their sporadic journey too. I think this will really take off for you – It’s quirky and will stand out from the crowd.

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          • acflory

            -grin- thanks QB – you are now officially a mini godmother to my blog. 😀

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          • quirkybooks

            Thank you. I have never been a godmother before and to be a mini godmother to your blog, is a great honour that I accept with happiness.

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          • acflory

            -big grin- And a great mini you are!

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  • lorddavidprosser

    Well, you certainly perked up my interest this morning Andrea. Great write up. xx Hugs

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  • Ilil Arbel

    Where does she suggest we share these samples? Twitter has only 140 characters permitted. It’s one sentence. Facebook is really useless as a marketing tool, it’s only good as a place to meet people. Does she suggest any venues?

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    • acflory

      I’m not sure how the Twitter end would work. Maybe it would be an excerpt of the insight? With a link to more? Might pay to contact Bublish and find out. If you do could you post about the answer? I’m sure it would be valuable to everyone.

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      • Kathy Meis

        If you visit us over @BublishMe, you can see how we share book bubbles. We put tiny 140 character teasers with links to the book bubble. Each book bubble that is shared on a social network also automatically becomes part of the bubble stream on Bublish.com. Bublishers are getting hundreds and even thousands of views. Please feel free to email me if you have more questions: kathy@bublish.com. Thanks for this great write up!

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        • acflory

          I was hoping you’d drop in Kathy. Obviously there is a lot there and it always helps to have the expert explain it. 🙂

          Btw, just a question of my own – once there are a lot of authors on Bublish will it be possible to have them just listed somewhere? I checked through this morning and there were a couple I wanted to return to. That’s easy now but may be much harder once there are lots of authors.

          I hope you pop back again. 🙂

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  • Carrie Rubin

    Sounds like an interesting site. Thanks for mentioning it. I’m off to check it out. I must admit, those who tweet out one promotional tweet after another are relegated to one of my infrequently visited Twitter lists. Sad, but true. I prefer interaction. (Can’t believe as an introvert I just said that…)

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  • metan

    I hate the ‘my book is awesome’ marketing and agree, a snippet of the book is far more likely to get me in than anything else. I have bought so many books for my kindle thanks to the Free Sample bit, ones I probably would never have looked at otherwise.

    Like

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