I didn’t really have a marketing plan when I published Vokhtah, and to be honest I still don’t. I know what I should be doing – blogging, tweeting etc – and I am doing my best, but I have a very low threshold for boredom so I only spend about 10 – 15 minutes on Twitter per day. Sadly it’s not enough. Or, depressing thought, it’s having no impact. One month after launch, Vokhtah has sold 16 copies and has had no borrows.
Time to bring out the big guns and yes, go FREE! -cough-
If I understand the whole KDP Select thing correctly, Amazon gets exclusive distribution rights to Vokhtah for three months, and I get five days in which I can let people have the book for free. This is a great promotional tool, but only if my marketing has generated some kind of ‘product awareness’. In other words, if the name Vokhtah has been seen by enough people to make getting a free copy tempting.
To be honest, I have grave doubts about the effectiveness of my marketing to-date, but I’m the eternal optimist so I’ve just scheduled Vokhtah to go free for the full FIVE days starting March the 1st.
Why use up the full five days in one hit?
Well, part of the answer is that I read recently that three days is no longer an effective period. The writer is a successful indie author and recommends four days. But what then do I do with that orphaned one day? If I were a whiz at marketing I might be able to blitz the air waves enough to make a one day promotion worthwhile…
Who am I kidding? The marketing blitz is just not going to happen. One has to be realistic about these things.
If I could carry that spare day over into a second 3 month period then it might make sense to hang on to it – like saving up unused annual leave. Unfortunately I’m pretty sure KDP Select doesn’t work that way so I decided to just blow it all on one promotion. You never know, it might work to my advantage. Maybe on that fifth day some bored, yet influential person might pick Vokhtah up, read it and-…
I know science fiction/fantasy is not everyone’s cup of tea, but if you are looking for a sci-fi book with a difference – or know someone else who is – please put March 1 – 5 on your calendar. I think Vokhtah will go free around lunch time on March the 1st.
If you forget to put the free days on your calendar, don’t worry… I’ll remind you.